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MBA 550
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The 4 P's of Marketing
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Subject Matter Proficiency
Appropriate Marketing Actions
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Subject Matter Proficiency
Trends in the Global Economy
Marketing Research Methods
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Linked with Program Outcomes:
Subject Matter Proficiency
Trends in the Global Economy
Marketing Strategy
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Linked with Program Outcomes:
Subject Matter Proficiency
Trends in the Global Economy
Advanced Marketing Techniques
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Linked with Program Outcomes:
Subject Matter Proficiency
Trends in the Global Economy
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Link Course Outcomes to Program Outcomes
Course Outcome
Program Outcomes
The 4 P's of Marketing
Apply the "4Ps" of the marketing mix to address marketing issues.
Faith and Professional Accomplishment
Leadership in Teams and Organizations
Trends in the Global Economy
Ethical Values
Subject Matter Proficiency
Developing Career and Professional Competencies
Appropriate Marketing Actions
Decide on appropriate marketing actions based on an understanding of market segmentation, targeting and positioning.
Faith and Professional Accomplishment
Leadership in Teams and Organizations
Trends in the Global Economy
Ethical Values
Subject Matter Proficiency
Developing Career and Professional Competencies
Marketing Research Methods
Apply basic marketing research methods to uncover consumer perceptions regarding product value and distinctive competencies.
Faith and Professional Accomplishment
Leadership in Teams and Organizations
Trends in the Global Economy
Ethical Values
Subject Matter Proficiency
Developing Career and Professional Competencies
Marketing Strategy
Explain fundamental components of marketing strategy and how each is related to creating and sustaining customer value.
Faith and Professional Accomplishment
Leadership in Teams and Organizations
Trends in the Global Economy
Ethical Values
Subject Matter Proficiency
Developing Career and Professional Competencies
Advanced Marketing Techniques
Explain the theory and application of advanced marketing techniques such as ZMET, Hierarchical Value Mapping, Perceptual Mapping, the Brand Design Schematic, and Conjoint Analysis.
Faith and Professional Accomplishment
Leadership in Teams and Organizations
Trends in the Global Economy
Ethical Values
Subject Matter Proficiency
Developing Career and Professional Competencies